One of the best and easiest ways to increase your sales is to add a gift card program. By setting up a gift card program you can bring in new customers who often will spend more than the face value of the card. Statistically 61% of gift card users spend more when redeeming the card. The customers who do not use the full value will then have a reason to come back to your store to use the rest of the card. In some instances you may sell a gift card and never see it come in your store again. In this case you make the full value of the card without moving any of your merchandise.
Over 50 million people purchased gift cards last year. Gift cards are growing in popularity year after year. Many merchants incorporate a gift card in a particular sale. Such as offer gift cards when a specific item is purchased or dollar amount is spent. As result increasing initial response to the ad and creating returning customers.
Overall gift cards will help you with increasing your bottom line, improving your companies image, eliminate fraud & theft (by issuing gift card in store credit) and billboard advertising.
For more information on how your business can grow by using gift cards contact Chris at 800.51.TOTAL / 800.518.6825.
